How to Measure Event Marketing Performance and ROI
Events are often one of the biggest marketing expenses. If this is the case, why do so few of us…
Why Marketers Should Consider Brand Activations at Festivals in 2019
No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday…
5 Ways to Increase Event Engagement
Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental…
Split Embraces OpenFeature
Split is excited to announce participation in OpenFeature, an initiative led by Dynatrace and recently submitted to the Cloud Native…