How to Stop Selling B2B Tech Widgets and Start Selling Unique Solutions to Problems

Digital Transformation If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Plus, your job would be a slog. The problem is, […]

How to Stop Selling B2B Tech Widgets and Start Selling Unique Solutions to Problems

Digital Transformation If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Plus, your job would be a slog. The problem is, […]

How to Make Your First Foray into Metaverse Marketing

Content Marketing The metaverse means different things to different people. For many digital immigrants, it’s the logical end state of Mark Zuckerberg’s evil plot to take over the world. But for marketers, it’s a new frontier that’s already paying dividends for smart brands. When Facebook announced its name change to Meta in November, it grabbed headlines and attention. But the […]

5 Steps to Take Your Editorial Calendar to the Next Level

Content Marketing Many marketers use editorial calendars to plan their marketing campaigns and support their overall marketing strategy. They tend to think of their calendar as a set-it-and-forget-it kind of thing. But your editorial calendar could and should change even if your overall strategy does not change much over time. For example, that new product feature you’re releasing next month […]

10 Free Content Marketing Resources You Need to Bookmark

Strategy The good news: There are a lot of content marketing resources out there. The bad news: There are a lot of content marketing resources out there. Heading into 2022, everyone wants to up their content game. But sometimes, sifting through a sea of content about marketing can be overwhelming. Which resources can you really trust? To help you maximize […]

State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

ROI B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been […]

Want to Double Your Views? Repost Content in Full on These 4 Channels

Strategy To repost or not to repost? That’s no longer the question. Why? Because the answer is obvious: Repost. Always. Or almost always, at least. Today, we’re talking about the advantages of reposting an article that runs on your blog or digital publication in its entirety on another platform—like Medium, LinkedIn, or even email. If your goal is to get […]

How to Learn Social Media Without Getting Scammed

Trending It seemed like a great deal—at least, he did his best to make it look like one. This February Austin McBroom, former college basketball star and patriarch of YouTube‘s ACE Family, launched an online social media course. “How I Became a Millionaire”—or HIBM—promised to reveal the tips and tricks that had earned McBroom—as well as his wife Catherine Paiz […]

Your 3 Biggest Content Strategy Questions, Answered

Strategy Steve Jobs once said: “People don’t know what they want until you show it to them.” Was Jobs talking about the iPod? Or was he talking about a content strategy advice show tailor-made for modern marketers? Or was he talking about both? It’s time to find out. Today, we’re excited to launch Ask a Content Strategist, a new content strategy […]

These Are the Brands People Love the Most, According to a New Brand Intimacy Report

Trending “Love” is a strong word. Deciding when—or if—to profess it can feel like playing a game of emotional Russian roulette. It’s a word with high stakes, and it signals a strong emotional response. Even when we use it somewhat flippantly (I love that movie … I love the way my butt looks in those jeans … I love this […]