How to Grow Your Audience, Make the Case for Content, and Counter Your Story-Hating Boss

When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. Within 18 months, we’d built a loyal audience of hundreds of thousands of marketers and an award-winning industry publication. Of course, things aren’t so easy nowadays—the competition is steeper. Audiences are splintered across more channels. And the demands put on […]

5 Ways to Grow an Audience for Your Podcast

Trending Mat Zucker is co-lead of the global marketing practice at Prophet, and has helped brands including Johnson & Johnson and CIT Group launch their first podcasts. He also produces two award-winning shows: Cidiot, about moving from the city to the country; and Rising, conversations with marketing leaders on the way up, with Direct Agents. Two million podcasts. 48 million […]