How to Stop Selling B2B Tech Widgets and Start Selling Unique Solutions to Problems

Digital Transformation If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Plus, your job would be a slog. The problem is, […]

How to Stop Selling B2B Tech Widgets and Start Selling Unique Solutions to Problems

Digital Transformation If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Plus, your job would be a slog. The problem is, […]

Stolen Thought Leadership / The Ethics of Aggregating Content

Digital Transformation FuckJerry was a meme juggernaut. The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. By 2019, however, it had a problem. The company’s strategy—pumping out dozens of videos and pics per week—had left attribution by the wayside. As a result, the original creators began to kick […]