How to Grow Your Audience, Make the Case for Content, and Counter Your Story-Hating Boss

When I started Contently’s own content marketing program eight years ago, we had but a blog template and a dream. Within 18 months, we’d built a loyal audience of hundreds of thousands of marketers and an award-winning industry publication. Of course, things aren’t so easy nowadays—the competition is steeper. Audiences are splintered across more channels. And the demands put on […]

Using SEO to Compete with Lead Generation Sites

Strategy When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. They live, […]