How to Measure Event Marketing Performance and ROI
Events are often one of the biggest marketing expenses. If this is the case, why do so few of us…
Why Marketers Should Consider Brand Activations at Festivals in 2019
No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday…
5 Ways to Increase Event Engagement
Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental…
Split Embraces OpenFeature
Split is excited to announce participation in OpenFeature, an initiative led by Dynatrace and recently submitted to the Cloud Native…
Dispelling the Myth That It’s Difficult to Experiment in an Enterprise Environment
It’s not news that fostering a culture of experimentation brings enormous benefits. When teams embrace testing, they’re more innovative, agile…
How to Make Controversy Good for Business, Part 1
Uncertainty is the foundation of every experiment. When we don’t know if a change has a positive or negative impact,…
Five Useful Things You Can Do With Feature Flags
If you’re new to feature flags, then you might be exploring what they can do for you. The good news…
Seven Essential Metrics You Should Be Tracking
Every organization has specific business goals, and its methods of measurement: revenue, number of clients, profit, etc. However, there are…
Deliver Incredible Gaming Experiences with Feature Flags and Real-Time Measurement
Launching a new game or any new feature set in an existing game is a blockbuster moment. There is excitement…
A Day in the Life of a Splitter: Ceci Sachetti
Tell us about yourself. I’m a software engineer with over ten years of experience in backend design and development of…