Discover All the Reasons to Attend Adobe Summit 2021
As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time…
10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use
Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short period…
Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020
We all have those moments that stand out in our careers. Our dream promotion, succeeding at tackling a massive project;…
5 Lessons Learned After One Month of Virtual Events | Field Marketing
It’s no secret that this is a challenging time for field marketers and event marketers. By now, we’re all well…
Is Your Marketing Data Missing Your Most Powerful Data Set?
Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also…
4 Signs Your Experiential Marketing Lacks Purpose
From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable…
Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up
Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers…
How to Measure Event Marketing Performance and ROI
Events are often one of the biggest marketing expenses. If this is the case, why do so few of us…
Why Marketers Should Consider Brand Activations at Festivals in 2019
No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday…
5 Ways to Increase Event Engagement
Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental…