5 Truths Every Product Leader Should Know
Digital experiences are deeply ingrained into our everyday lives. When we shop online, bank with mobile apps, or collaborate virtually,…
How to Make Controversy Good for Business, Part 2
In our last blog about controversies, we talked about having clear goals. Controversies are problematic when they challenge what you…
How to Make Controversy Good for Business, Part 1
Uncertainty is the foundation of every experiment. When we don’t know if a change has a positive or negative impact,…
When to Use a Holdback Pattern
What is a Holdback? Some experiments require a long time to reach significant results. If one option is preferable in…