The Most Underrated Skill in Content Marketing? Fact-Checking

Strategy This piece originally appeared on Contently‚Äôs The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the editor required that I verify every statistic, claim, or data point with a news source or expert. When it comes to freelance content marketing, however, the parameters are often less clear. This type […]